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Spending statistics for Valentine's Day

More than 55% of the U.S. population will be celebrating Valentine’s Day this year and are expected to spend about $19.6B on gifts, according to the National Retail Federation.

That’s the second-highest level in the survey’s 15-year history, topped only by the record $19.7B seen in 2016.

“With the holidays behind them and the winter months dragging along, consumers are looking for something to celebrate this time of year.”

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